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Scott Hartley

Scott Hartley

CEO of IOOF

Oct 22, 2026

4:24
And you were kind of ahead of that curve.
4:26
it's pretty crazy i think i was thinking about this over the weekend you know before we had this chat of yeah i definitely saw some elements of it coming which is what kind of informed wanting to write the book and having the the kind of conviction because writing a book like forming a company it takes a lot of conviction and there's a lot of inertia to not do it right and so i think i had to convince you know an agent that i was right i had to convince a publisher that i was right then i had to go write it for a whole year and interview 100 people And then you wait a year for it to come out, and then you have no idea if it's going to be relevant.
4:58
So you have to have this insane conviction, really, to believe that what you're going to put down in stone is going to be relevant a year or two years or five years later.
5:09
And so on some levels, I had that conviction, but I think I underestimated the extent to which it was going to change.
5:17
And so my regret is probably writing the book and not starting Cursor or something like that instead.
5:24
because i really this sort of the thesis of the book the fuzzy and the techie was really in defense of people that didn't have like the forever skills of technology they didn't study computer science when they were seven years old you know they weren't like born into you know being technical and there was a lot of us like that i i worked at google and facebook and all these big companies and i wasn't particularly technical i'd taken a couple coding classes i i felt like i knew where I could get around a little bit, but I definitely wasn't a deep engineer.
5:55
And I think it was meant to be kind of a permission book, allowing people to have permission to work in technology, to found companies, even if they studied humanities, even if they studied philosophy, even if they studied history.

18 MINS LATER

24:05
Are you open to cold outreach as well? Or do you prefer the warm connections and that kind of progress?
10:28
in that eight years, how do you feel the New York Tech ecosystem has changed? Is it better? Is it worse? What's different?
10:34
It's a great question.
10:35
I mean, I think New York Tech ecosystem obviously has evolved into probably being the number one, number two, number three top ecosystem in the US for sure, but probably globally as well.
10:46
And I think in the early days, I was really bullish on New York Tech.
10:50
I went to a fund on Sand Hill and I kind of became the New York guy.
10:53
when they didn't really give it any airtime.
10:55
They didn't really believe in New York tech.
12:14
And as you see it being implemented into more vertical companies, do you see changes or shifts happening within SF and the Bay Area as compared to before?

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