Schema.org

What do you think is one of the most overrated tactics happening right now in GEO?

I will say Shema.org. I'm not even convinced that's really works.

So I would say that's overrated.

I'm also not convinced that it works.

That information is quite basic.

If you wanna convey more complex information like, "Here is the photo of the person who wrote this review about this product that this page is about," you need schema.org. You need structured data.

And it's a different type of metadata that sits in the code but lets you describe entities, things, and the relationships between them.

So you can describe in a few lines of code, this is a webinar about this topic featuring these people, and these are the URLs of their personal websites in ways that might be quite hard to do in normal HTML or in normal meta tags.

Your website can help search and AI systems connect an organization, its official pages, its authors, and other identifiers.

Schema.org's same-as property is intended for a page that unambiguously identifies the same thing, for example, a Wikidata item or an official profile.

It is an identity link, not a general-purpose way to connect related entities.

That distinction matters.

Wikipedia's references help readers find the evidence behind a summary.

Wikidata's identifiers and relationships can help distinguish entities.

Schema.org can make connections on your own site clearer to machines.

Each has a different role.

They have seven sites, three million pages or something.

They had just the base level schema, S-C-H-E-M-A, schema.org, the base level schema put into their pages, which is sort of them raising their hand to the AI and saying, you know, we're on the map, we're here.

But They didn't do the rest of it, and they are getting about 2% of the available search.

And a lot of the SaaS companies are like that because they haven't taken it the rest of the way to say, OK, we do this.

It allows you, if you do run your own site, you can put in all your tags and it makes it really easy.

But you want to put into your... um, the, your webpage, um, a scheme, you know, a primary meta tag, here's who I am.

And then schema that says, this is a, I don't know if there's podcast schema, but whatever it is, you want that schema in there and you can go to schema.org and get that and test it.

And then in your about page, you want the same thing and do those two pages as a minimum, your homepage and your about page.

And like, how did you even get interested in Claude Code in the first place?

yeah well thanks for having me on guys it's i feel like i want to say that i'm so lucky and i think we're a lot of us are lucky to live in this time where you can have an idea and be able to create it often we're limited by everyone you meet as an idea for something right but now you can actually go create it without a lot of friction we'll mention i built an agency in 2011 focused on digital marketing so i was literally at at SMX advanced when Matt Cutts, if anyone remembers him, announced schema.org. And so he was the Google SEO guy.

I know I'm dating myself.

And then schema got announced.