
Sarah Ashley
Sarah Ashley is the founder of Portal Copy Co., a brand copywriting studio helping entrepreneurs replace generic AI copy with authentic, trust-building messaging.
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Sep 17, 2026
Why Your Copy Sounds Generic and Doesn’t Build Trust | Sarah Ashley
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Sarah AshleyGUEST
Yeah, you kind of touched on this in the intro a little bit, but I've worked with so many people over the past years across the world, but really I anchor back on dreamers and doers more so as a personality trait, not really in a niche.

Sarah AshleyGUEST
There's always something to learn, but dreamers and doers, people who are ready to think big, but also put in the work and like be a little bit more practical as well.

Sarah AshleyGUEST
So established entrepreneurs, creative service providers, like, you know, web devs, designers, things like that.

Sarah AshleyGUEST
I've also worked with some personal brands in this past year, which has been really fun.

Robin J. EmdenHOST
But maybe you'd like to elaborate a little bit more on exactly the problem or the kind of problems that you're good at solving for your clients.