Santal 33

Right now, I've got two.

Santal 33 by The Labo.

I know that in some quarters it's a bit passe and I've heard some TikTokers saying that... that, oh God, everybody wears that.

But I love it.

And,

like, there are plenty of guys like Melting Flowers because it's by Frank Vocal who did Santal 33 and Glossier You.

And I wanted to work with him because he has this way of imparting this, like, creamy, warm, addictive...

You know, it's like...

Santal 33 still hits.

Still hits.

You walk past someone wearing it and you're like, damn, that smells good.

And it went, and it's back down the other side.

They have gold-plated horseshoes on their feet at all times.

They sleep in a fully insulated stable with feather pillows, and we pump Santal 33 through the air vent so it smells gorgeous.

They only eat organic pressed oat, and they run around in fields of the most luxuriant grass ever." And she'd be like, "This person's a bitch, and she treats horses like shit.

You can't sell to her." She's always gonna be like that.

Mm-hmm.

I cannot smell Santal 33 without thinking of my ex-husband.

Yeah.

So not just talking about fragrance, but is there a person whose scent you'd recognize anywhere?

Mm, mm.

And I'll tell you why, because it smells exactly like a fragrance called Santal 33, which is a really, really expensive fragrance.

Mm.

And it is one of the most beautiful smells on the planet.

And then we sort of profiled a few independent shops in there.

You wrote an incredible timeline of perfumes that defined their era and are still incredibly popular today, starting with Chanel No. 5, obviously, and ending with Le Labo's Santal 33 to sort of capture the 2010s.

So yeah, it was really fun.

And I feel like I came away smarter from doing this assignment.