Mm-hmm.

So to me, the first gift is a transaction which often is not repeated again.

I mean, you lose eighty percent of the people.

And the second gift is a relationship because now you're, the ones who gave you the second time are giving you more often.

So with that insight, I said, "Why don't we study just one form of giving, which is sustainable giving?" So we remove transactions altogether.

We just go on relational building.

So we won't have any campaigns, no urgency, no scarcity messaging, no Giving Tuesday, no 30-day push, no last-minute urgency emails or emergency asks.

Mm.

As you think about being a leader, uh, you know, an investor, a donor to charities, I would love to just, uh, shine a light on some of the work that you're doing, and really ask you to think about what does it look like for sustainable recurring giving to be here for ... be available to all nonprofits? Um, let's, let's, let's start there, and then let's talk a little bit about your story and the work that you're doing with GoSumec Foundation.

Uh, so thank you, Dave.

So I'm a full-time physician, and I'm not a professional fundraiser or fundraising consultant or in the data space.

So as you know, 92% of all nonprofits are small, and 80 to 85% of them operate without staff, and they've been left out of the conversation.

So here you're talking of around 1.2 to 1.3 million organizations, and these are important organizations which service our community, whether it's after-school care, pet, uh, uh, rescues, or senior meal programs.

And they're also important for the fabric of our community as well, and there is a lot of research on loneliness and how it impacts our health and how these community engagements can really help.

So the other key statistic is that 30% of all nonprofits are going to fail within 10 years.

Mm.