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Sandy Gerber

Strategist

Aug 24, 2026

3:58
He just gets hotter.
4:00
The cool thing is that it worked professionally and personally.
4:04
And so people started saying, hey, Sandy, what's going on over there? What are you doing? And so I wrote it down.
4:09
That became Emotional Magnetism book.
4:12
And now people, you know, readers all over the world are telling me it's saving their marriages.
4:15
It's making them better business people.
4:17
So in essence, these four emotional magnets are what are driving our decisions.
8:19
What, what's one communication tool you'd recommend for people that could, they could start using today to improve a difficult conversation?
2:59
What inspired you to start writing about that, and why specifically Emotional Magnetism?
3:05
Yeah, I played with the name for quite a while, actually, but it was, uh, it was a journey.
3:09
You know, I wrote the book from having a spectacular failure in my life and coming out the other side.
3:16
You know, at about 15 years ago, I was really struggling.
3:19
I was looking professional and successful from the outside in my, in my role and my job, but I was failing at some of the most important conversations in my life, in my personal relationships.
3:31
I had a failed marriage.
3:32
I was burnt out, hadn't spoken to my friends in weeks.

32 MINS LATER

35:18
On-
20:49
Can you tell me what that is?
20:51
Yeah, happy to.
20:52
So this is what I'm writing in my next book, and people started asking me, "Sandy, how do you, 12 years in, still have a relationship where you're constantly in each other's orbit?" Like we just...
21:02
You can see it.
21:03
People can see it with us.
21:04
We're fascinated with each other and just holding the space and love for each other.
21:08
And so people want that.
26:07
Well, and I could interpret that, that he's upset with me or something, which isn't true at all.
AbrahamHOST
4:23
Can you explain what they are and why they are so powerful?
4:28
Yes, they have changed my life.
4:30
And as a result, thousands of people's lives all over the world help them to improve their relationships, save their marriages, even grow their businesses.
4:38
So simply put, emotional magnets are the emotional needs we have to be happy.
4:44
It's essentially what's driving our communication.
4:47
Think of it like a four-lane highway.
4:49
Each of us is driving in one of those lanes.

6 MINS LATER

AbrahamHOST
10:24
So now, if someone wants to become a better communicator starting today, what simple habits can they begin practicing immediately?
32:06
Mm-hmm
32:06
... we have with people at work always comes down to these four magnets and why they're making the choices.
32:13
Like I'll give you an example.
32:14
My husband came home and we ordered dinner late one night, and he's like, "Just, you know, order something on the app." So I pull up the app and I'm going through it and I'm looking and I'm thinking, "Okay, his emotional magnet is safety.
32:26
He orders the same thing every time," right? Like always gets the same thing.
32:30
So I'm looking for one he has in his comfort zone, and I see Chipotle.
32:34
And I go, "Okay.

6 MINS LATER

38:06
Mm-hmm.

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