Sandton City

And I've challenged people before.

I said, you know, Donna, on a Saturday when the Springboks are playing, go to Sandton City and see if it's any quieter than it normally is.

And everyone comes back and says, T-Skull, you're absolutely right.

There are people who don't watch rugby.

They have 10 big stores.

I think one of them is in Stanton City, one of the biggest beauty stores in the country.

They spent quite a lot of money actually on it.

And what I want to ask is what is the most you've ever spent in one outing on beauty? If you do a Saturday shop to Clicks or Diskem or ARC or whoever it is, Woolworths or whoever, True Worths, whichever, Fashini.

I think trust was the biggest, uh, thing that Luxity, for example, solved, which was allowing consumers to understand that, number one, this is a safe and secure place to shop, and that we're not selling inauthentic.

And we did that by first, you know, creating an online store, but more importantly, uh, partnering with the right retail institutions like Sandton City, V&A Waterfront, you know, to give us legitimacy and to help the consumers understand that these are quite, uh, you know ...

This is established market, and it's not something to be looked down upon.

And that's really allowed the market as a whole to open up as consumers have opened their minds to it, and they don't think it's something that, you know, they need to be worried about.

You know, okay, I'll start from the beginning, but try and make it quite short because of the radio.

So I was just in Stanton City shopping at Zara, and some lady walks up to me.

So I have my ear pods inside my ear, but I'm not listening to anything.

Some lady walks up to me and asks me about clothes for her uncle.

So that's how she got me number one and explained to the products that I use and names.

Long story short, I just, well, this is obviously not looking after looking at the footage.

I see myself walking out of Zara with her, going down the escalators, and we were seated outside, I think, the McDonald's area in Fenton City.

And all I remember is that the ladies was like, okay, there were two ladies.