How'd you get into pricing?

So marketing is my passion.

I did my B school fundamentally to get into marketing, and I've been dabbling in marketing since a very long time, from theater, plays that I used to put up, you know, magazines that I came up back in college, things like that, trying to build a brand, all the way to $200, $300 million brands that I worked with later in life.

So marketing was my core passion.

And throughout my time in marketing, and many people who've been in marketing would probably empathize with this, that we are always at the receiving end of a lot of researches and analyses and different kinds of documents that we need to ingest and pretty much make the best decisions for our brands.

In the time that I spent at marketing and all of these material that I used to be handed out, the ones that I found most useful was always from RGM.

Because it always comes from a very, very clear empirical data point of view and makes structured observations and gives structured insights that you can take clear action on, which sometimes, you know, many of the other kind of researches would lack.

[laughs]