Or

being used in a way where we put duct tape and bubble gum, not even duct tape, duct tape is strong, scotch tape and bubble gum on it to get it to work, right? And it was just always so amazing to me.

Even the largest of enterprise, global, Fortune 100 companies, right, are like using papier-mâché, right, to do these huge, huge campaigns.

They're spending millions of dollars.

And the structure that it all sits on could all melt away in a rainstorm.

It was crazy to me.

So I became... incredibly fascinated and like you, I love that the devil is in the details, right? I love the nitty gritty ins and outs, the data, the structure, the coding, like, you know, the build of all of the marketing technology platforms that we use.

yeah