San Francisco World Spirits Competition

And I think, you know, Every distillery needs to lean into their story a bit more to kind of get it out there and get it out to more people.

But my next question for you guys is how does whiskey awards and competitions influence your buying? Because or five years ago there wasn't that many different award you know competitions out there um you had san francisco you had london and a couple other big ones and now it seems like every week there's a new announcement of a new whiskey award so does that even appeal to you at all as a consumer or are you paying attention to the big award ceremonies that are going on um are you just kind of blindsiding like don't even care it

doesn't really phase me at all um i don't even really keep up with it besides like when we do the what is it like mid-year or end-of-year episode about

We

Yeah.

So, yeah, I appreciate that.

But yeah, I mean, other than that though, like, I mean, if it's like something where it's like choosing between two random things I've never heard of before and one of them, one gold or double gold at San Francisco, then I might pick that one.

But other than that, like, i don't really pay

And you can go and look and right.

Like you look at the international whiskey awards or the, or stiff awards or San Francisco or whatever it is, they all do it this way.

It's, it's a class of accomplishment.

Yeah.

Awesome.

And a double gold from the San Francisco World Spirits Competition.

Yeah, that's huge.

And we've also, we will submit it for the Ascot Awards, which doesn't get announced until next spring, and the World Whiskey Award.

So 2023 and '24, Whiskey Magazine Distillery of the Year.

In '24 and '25, San Francisco World Spirits Competition's Most Awarded Distillery.

So there's your backh- background what we're drinking today.

There are two very similar, um, groups of releases that fit in this category.