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Samuel Barreto

Samuel Barreto

Global Sr. Marketing Manager at PUMA; brand strategist with 13+ years at Red Bull and Puma, focused on sports marketing and cultural platforms

Jun 6, 2026

0:00
15 years almost now, you know, since I started in this corp, uh, environment.
0:06
I had around to 2014, I had a stroke, brain stroke.
0:13
Wasn't expecting.
0:13
I was, um, 29 years old.
0:16
Never really checked my brain before that.
0:19
I think we usually don't do that.

19 MINS LATER

19:32
How did you manage to not fall into that trap, and, uh, and how long did it take you to fully actually let go and redefine your identity?
19:42
That was tough.
GivileHOST
27:56
... like this moment, and how do you come back to this moment right now? It's been quite a long time ago.
28:01
Yes.
28:01
Um, so during this, let's say 15 years almost now, you know, since I started in this corp, uh, environment, um, I had around to 2014, I had a stroke, uh, brain stroke.
28:18
Wasn't expecting.
28:19
I was, um, 29 years old.
28:22
Never really checked my brain before that.
28:25
I think we usually don't do that.

20 MINS LATER

GivileHOST
48:38
Um, and it's not easy to rebalance.

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