So with this question, let's just, I won't interrupt you, go through the thought process of how did you guys think through this and come up with the product and how did you validate that this would potentially work?

So I mentioned the learning from Big Billion Day, that's just learning in a segment.

I think life stage and self-awareness was important.

As I mentioned, because now you have the security blanket, you sort of got a house.

We're not very driven by money.

We didn't come from that much money.

Both Rahul and myself.

Interesting.