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Sam Rockwood

Founder and CEO of Woods Insurance Payments, modernizing dental insurance payments; former actuary with 17 years at Delta Dental and other insurers.

Oct 5, 2026

12:13
Are you able to speak about maybe, and this may be out of your wheelhouse, why did that landscape change so drastically?
12:22
Yeah.
12:23
So- I have friends on the dark side still.
12:27
[laughs] So I, I have friends that I've talked to.
12:29
I mean, when I started my business, that was kinda where I started, was talk to insurance companies, talk to people there about, "Okay, why are you paying them this way?" Or, or "What are, what are you guys doing?" And, like, "Why are you still sending checks?" [laughs] And so the, the problem is that when EFT started, it, it wasn't extremely regulated very well, and so there were unfortunately some incidences where the insurance company made errors and they would take money back or like they would, they would do things so that suddenly, like, the, the offices had a lot of distrust with doing EFT.
13:05
And so, so they all said, "No.
13:07
Screw it.

13 MINS LATER

25:40
Do you see that moving forward across other carriers?

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