I got work to do, you know, uh, very specifically, but like, how are you handling that kind of mechanism and those rollouts and the ever changingness of it?

So a couple of different ways.

One, we have people on our team that specialize and pay attention to like all these things.

We do extensive testing the minute something drops and we even get early access to some of them.

Um, we don't roll our own models and we don't operate locally.

So it is all cloud-based.

So we tell our clients, I mean, and that's an, it's an inherent downside, but it's also, again, like just logistically a lot simpler for us to do because we're not on site.

That's not that's never going to be a thing or like, okay.

I got work to do, you know, uh, very specifically, but like, how are you handling that kind of mechanism and those rollouts and the ever changingness of it?

So a couple of different ways.

One, we have people on our team that specialize and pay attention to like all these things.

We do extensive testing the minute something drops and we even get early access to some of them.

Um, we don't roll our own models and we don't operate locally.

So it is all cloud-based.

So we tell our clients, I mean, and that's an, it's an inherent downside, but it's also, again, like just logistically a lot simpler for us to do because we're not on site.

That's not that's never going to be a thing or like, okay.

Well, Sam, tell me about Snap Bar.

Yeah, it's been around for 14 years.

My co-founder is my brother, so it's been fun to be in business with him.

And we have had kind of three life cycles as a company over the 14 years.

We had to pivot pretty hardcore because we were in events.

So we started as a photo booth company, like the kind that you'd see at a wedding, right? Or a conference, like a physical, we're there, gear, everything.

And then...

And do you mind maybe just being pretty specific about, you know, the different applications here of what you're doing, either live events? And then I see you've got other, you know, brand activations and because mobile, like mobile first, you know, that sort of thing, you know? Yeah,

They just don't realize like how small we start.

Yeah.

I won't speak to the technical side.

I can tell you one of the things that we began to realize is Again and again, over 14 years, which actually the length of business helped us in this regard, specifically because one of our core verticals is events.

You could say it's not even a core.

It's like it's been the main vertical.

Now it's actually expanding more into marketing.

What's AI? What's not? How does that work?

Mm.

And it, and it did, just in a very different way than we thought.

And so yeah, the pivot was like, I'm freaking out one night.

I can't sleep.

I get out of bed I think at, like, 11:00 PM, and I say to myself, "I'm not gonna go back to bed until I have written out 50 ideas we could pivot to." So I stay up till about 2:00 AM writing these ideas down.

It was just a forcing function, like, I have to write down 50.

Like, literally most of them were absolute garbage.

Um, what comes next for you for Snapbar?