Ryan Levesque

Today's guest, I'm very excited about.

Ryan Levesque is the creator of The Ask Method.

a seven-time Inc. 5000 CEO, and the number one national best-selling author of Ask and Choose.

And I've known Ryan now, I guess, for over a decade.

And he was running a company and still runs a company that was a direct competitor to what it is that we were doing.

And I literally left him a voice message.

I said, hey, this is Ryan Levesque.

I know you know me.

Okay.

[laughs] ... was from my buddy Ryan Levesque.

Ooh.

So this one, this is even, like, even more- Yeah ... of a just like, I can't believe he said that.

Enjoy.

Ryan Levesque is a legend in the internet marketing world.

He's the best-selling author of the book, Ask.

And this book revolutionized how digital marketers approach their businesses.

Thanks so much for being here.

Thanks so much.

I'm sure you got a ton of value out of this interview with Ryan Levesque, but there's more.

We had recorded him reading a letter that he had wrote to his son, and it didn't really fit for the interview, but it was so moving and so powerful, we wanted to add it as a bonus for you, and you can watch it right here on this page.

Like people should follow Jeff and get into his world to understand.

Same with Ryan Levesque.

You know Ryan Levesque.

Like Ryan's doing-

I do

In this conversation, we trace the exact moment his worldview cracked open.

A bus ride to Red Rocks, a bag of mushrooms, and a friend who finally called his bluff.

We get into how that led him to start paying astrologers in India by the hour just to ask them how the universe could possibly work this way, and how he ended up choosing sound as a medium for Zodiac FM, and how he's thinking about charlatans in the consciousness space now that he's the one building in it.

If you're an entrepreneur navigating the gap between what you used to believe and what you're building now, this one's for you.

So until 50 some years, I was like, these people are crazy.

And now I have a whole company based on, we translate your birth chart into sound.

So you can kind of experience the intelligence of your reading, but innately so you experience it innately through sound because we can replicate that through sound so you don't have to get readings and things like that so that's what i'm doing now which is kind of crazy and that was yeah when i tell my friends i still haven't told some people because my reputation has been very sciencey and that's my background and yeah it's very strange i'm doing this so when people haven't seen me in a while i tell them they make fun of me and they laugh at me because i've made fun of that my whole life so it's very weird this is my company And it's kind of a, it's a challenge actually, socially, and I'm still getting over it.

Okay.

I've been thinking a lot about attention and versus connection and the attention economy of social media and the whole metaverse and the difference between attention and trust.

And I want to give a shout out to my friend, Ryan Levesque, who wrote a great book called Return to Real that is out September 29th.

He's also a guest on a future episode of Plenty.

So stay tuned for that and make sure you're subscribed.