R
Ryan Frankel
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Aug 24, 2026
Men's Secondhand and the "Faceless WhatNot" - Ryan Frankel of Shedd
18:47
19:06
19:15
19:38
Z
18:47ZaraHOST
Yeah.

Ryan FrankelGUEST
Um, but yeah, my, my wife kind of managed the retail operations, and it's, it's a whole different beast getting into retail from wholesale.

Ryan FrankelGUEST
Um, and the final one, so, so we tried several different brands, several different price points and ways of selling, and the final one was mid-market.

Ryan FrankelGUEST
And our goal with mids was to focus on just good quality, average second-hand trendy clothes, right? Like, w-we weren't focused on the super premium stuff that like a lot of vintage, uh, niche boutique stores focus on, and we weren't selling just general thrift stuff, which could be just a mixed bag where you're looking for treasure.

Ryan FrankelGUEST
Um, we just had a lot of what, like, generally people are looking for, like trendy T-shirts, sweatshirts, jackets, denim.
Z
20:57ZaraHOST
Um, so tell us about what Shed is and, and what's inspired that.