Where did it come from?

I could have gone a lot of directions and I had a lot of ideas.

I wanted to get into the match industry.

I thought the lab diming business was great.

First of all, I knew I wanted to do e-comm and I knew I had a lot of ideas.

No matter what industry I was going to go in, I was going to, because of my music background and the creativity that I brought to the table, I was going to be able to break out in any of those industries.

Some would have been harder than others in hindsight, but t-shirts was next to impossible when you looked at how overly saturated and how commoditized the industry was in general.

your mind, my friend?