Ruth E. Carter

So when Naomi and all those other sports people talk about their fit, that's really giving them an extension of their personality of who they are outside of being an athlete, and I think that's what you're seeing is that people are now coming out and expressing themselves with fashion.

We've had our latest exhibit with Ruth E. Carter, who was, um, talking about Afrofuturism, um, with Black Panther, and we are working on some other big jewelry and fashion exhibits coming up.

Last year we had a pop-up with Julien's Auction House of, uh, Princess Diana.

So people are really looking at what are people wearing to the Met or what are they wearing to the Emmys or what are they wearing as a fashion, uh, sense for themselves, um, and I think that it's just something that people are really feeling okay to individualize themselves through the expression of what they wear.

But yeah, this idea that like, Afrofuturism didn't really exist before 2018, essentially.

And no Ruth Carter.

You know what I mean? Her designs are her designs, and they have permeated the pop culture bubble larger than the original Black Panther stuff could have.

You know what I mean? So it's become the default now.

We're a full-service production company as well.

And, you know, a lot of times we're pitching on projects throughout the year, and that might look like a collaboration with H&M and Ruth Carter.

That might look like Nike.

At this point, it's pretty awesome to be able to, like, you know, still work within the commercial industry because that is, like, our, you know, our jam.

So yeah, there's, there's many things.

Oh, and I remember thinking, looking at the costuming of the people on the planet and going, where was Ruth Carter doing all of this? Cause I mean, she didn't like the black Panther.

Somebody needed to get some help with these costumes.

Cause