Russel Howcroft

Likewise and more.

You've been listening to Ross Stevenson and Russel Howcroft

3AW693

Ross Stevenson and Russel Howcroft.

The airport's new drop-off zone opens today.

Passengers are now facing a much longer walk to the terminal.

I mean, what does it do to the, to the consumer? I don't know that the consumer's actually gonna be thrilled by it.

Um, but you know, when I go to Uber now, I'm fed an ad as I'm waiting for the Uber to, um, you know, put their hand up and say, "I'll be your driver." Now, what do I think when that's happening? Well, I think, "Well, what you're doing, Uber, is you're not getting me the driver as quickly as you could, um, because you want me to wait for a little while so that you can monetize that screen time." Right? So, you know, this is unfortunately the [laughs] the world we're in.

You know, although it does, it does remind us that y- you're much better off being in the advertising business when it comes to the idea of screens.

You know, should I-- Do I want, do I wanna be in the TV business or do I wanna be in the advertising business? Well, I think you wanna be in the TV business be- uh, sorry, in the advertising business because doesn't matter where the consumer is, at some point in time they've got their hands on a screen or they're looking at a screen.

And that's the simplicity.

Right.

So for those who have not had the experience, have you had the code experience with an Uber, Russell? Yes.

And that is you're told your ride will require a code.

You get there and you say to the driver, one, two, three, four.

You can send us a message, an ad, an idea, anything you reckon we should talk about.

You can also follow me, Russell Howcroft, on X or LinkedIn.

And of course, you can hear me on 3AW Breakfast every morning with the inimitable Ross Stevenson.

Chat to you next week, Freddie.