Rotogravure

Yes, I know.

The photographers will greet us, and we'll find ourselves in the Rotogravure.

[laughs]

[laughs]

Hellman was right.

I looked like a sure bet for the Rotogravure section.

I was beginning to run out of silver linings, and I knew it.

I didn't have an answer for anything.

And what a lot of people don't, people of today do not realize that the world received its information from newspapers.

Many major cities had multiple daily newspapers, but one of the big features in the Sunday paper was, it was called the Rotogravure or the color section, and that was a collection of photographs, both locally, nationally, and internationally, that were put into one large supplement to the newspaper, and that's where his publishing empire really grew to a pretty dramatic number.

And, and he w- he got both into newspaper publishing but also magazine publishing.

But the thing that was his cash cow was the six-color press which printed the Rotogravure, which every newspaper wanted to have that color section.

And so that was Joseph Knapp.

Oh, I didn't know that.