Ross Hudgens

[gentle music] Hello, everyone, and welcome to another edition of the "BuzzStream" podcast.

I'm thrilled to have Ross Hudgens, my old boss, back, back on the podcast for a second time.

Ross, you might know him already, he's the CEO and founder of Siege Media, which is where I worked together with him.

Uh, he is now a published author to add to his title, his ever-growing title.

Yeah, October 12th officially, we'll have hard co- copies available.

You may be able to find digital copies, uh, when you first listen to this, TBD.

But find it on Amazon, search Generative Engine Optimization, or Ross Hudgens.

Hopefully, you find it.

Welcome back to another episode of Startups for the Rest of Us.

I'm your host, Rob Walling, and in this episode, I talk with Ross Hudgens, who's the author of a new book about AI SEO, about how to become the SaaS that AI recommends in your category.

Ross has a wealth of knowledge on SEO and now GEO, which is Generative Engine Optimization, as he runs an 80-person SEO/GEO agency called Siege Media.

Before we dive into our conversation, MicroConf US ticket prices go up on October 9th.

Use promo code Rob five zero, that's Rob 50, to let them know I sent you.

And with that, let's talk about how to become the SaaS that AI recommends.

[upbeat music] Ross Hudgens, welcome back to the show.

Thanks for having me again, Rob.

And that's the problem.

Jason Cohen from WP Engine was talking about this with Ross Simmons on his, not Ross, Ross Hudgens, excuse me, the two Rosses.

I know, there's two Rosses

in search.

Why hashtags? So I took...

Man, I was just talking about this with Ross Hudgens like an hour ago.

But I took a friend's LinkedIn account and he had no engagement, no history of posting.

And we wanted to target a really competitive keyword in his space.

But then it also has the information that it knows in its training data, which are those big brands.

And an easy example is SEO.

Actually, I shared this example with Ross Hudgens 90 minutes ago too.

And I found that if I make videos about viral...

Where should everybody find you?

Yeah, LinkedIn, Ross Hudgens on LinkedIn.

I appreciate you talking about the book a little bit, but you could go to our websites in the top nav, geo slash book.

There's a landing page for it, but also search generative engine optimization book.

Hello, I'm Jeremy Rivera, your Unscripted SEO podcast host.

I'm here with Ross Hudgens, who's going to introduce himself, his book, his world, and say, what would you say you do here, Ross?

Uh, talk to you.

But other than that, I'm, yeah, founder, CEO of Siege Media, and we're a now full service GEO agency.