
Ross Graber
2
MENTIONS
1
EPISODES
1
PODCASTS
Search complete. 2 mentions across 1 episode found for "Ross Graber".
Sep 1, 2026
The Accountability Reset: Rethinking Marketing Metrics as AI Search Grows
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0:58Matt HeinzHOST
I promise you.
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1:00Matt HeinzHOST
Ross Graber, we've got here today.
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1:01Matt HeinzHOST
He's the vice president and principal analyst at Forrester Research.
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1:04Matt HeinzHOST
And I was joking.
7 MINS LATER
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8:04Ross GraberGUEST
We've got to recognize that.
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8:05Ross GraberGUEST
And that's kind of fun because you've got to be super introspective and say, does it really need to be this way or could it be some other way and we've just accepted it because it was the it's what the limitations at the time made us
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8:21Matt HeinzHOST
encouraged us to do We're talking on the show floor here at Forrester BDB Summit with Ross Graber.
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8:27Matt HeinzHOST
He's Vice President Principal Analyst at Forrester.