... tell them about your books and a little bit about yourself.

Sure.

Thanks, Travis.

I'm re-really happy to be, to be back on, on the show.

I am a massive Scribe advocate for, for many reasons, and I'll-- I can share.

So I, in twenty nineteen, mid-twenty nineteen, after thirty plus years as a retail leader, executive, head of stores for some of America's biggest brands, I just decided one day I wanna write a book.

That's it.

Who's just killing it right now or who, who do you admire?

Like, tell us a little bit about how, is that something that can be replaced by AI or is that really the human side of what we do?

Yeah.

I think to answer the short answer to your question is it can very much be supported but not replaced.

I think the tools that help us then do things like You know, we've called it clienteling for a long time and we've thought about and I've worked in the luxury space for many years.

Those relationships are everything to you.

But how you maintain relationships at scale require technology.

And so some of it is, can my AI partner help me craft text messages or emails to my top 50 customers that are all fully customized, that are based on their purchase history, their likes, their family, their notes, things that I know about them.

But the difference is in store and when I'm dealing with an associate, that person knows my personality, my actual likes and dislikes and quirky things about me that the agent's not going to know, right?

Okay.

It's still retail.

They still would, but they sell lumber.

I asked in the audience, like, who's first generation owner? There was one.

It was like 75 all men, unfortunately.

Wow.

One, second generation, some of them up to five generations of owners in their business.

First,