Ron Adner

Okay

... and, uh, by a guy named Ron Adner.

I've talked about this book for decades, [laughs] you know.

And, but it's about you gotta build an ecosystem-

Hmm

... healthcare is a really interesting space because it has, you know, what Ron Adner calls ecosystem dimensions to it.

Um, and so you have to think about the role of the person, you have to think about the role of the provider, you have to think about the role of the payer.

And then in our space, Washington and government, uh, play a disproportionately large role as regulator and payer.

Okay.

Well, uh, we are very lucky today to be joined by, uh, Professor Ron Adner.

I'm gonna give a little bit of background on Ron before we get in, uh, to talking about, uh, disruption.

So a little bit of background on Ron.

One of those books, though, is Good to Great from Jim Collins.

Absolutely.

So what Jim has to say about Ron Adner is he is, um, one of our most important strategic thinkers for the 21st century, which is high praise coming from, again, our CEO who's saying Jim Collins' book is, is, is one of the top five that, uh, that he would, uh, recommend.

So, uh, high praise coming from, uh-