Rolex Submariner
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Search complete. 59 mentions across 38 episodes found for "Rolex Submariner".
Oct 28, 2026
Dom RevereHOST
I think we've had some folks on the podcast that are not quite as IPA-friendly as I might be, so the STS Pilsner, I think, is a good choice.
Dom RevereHOST
And then on my wrist, I have... my trusty beautiful but boring rolex submariner this is the reference 16 610 so this is a five digit sub with a date uh black dial stainless steel i think dates back to i'm winding the the bezel dates back to about 2007 as the model year.
Dom RevereHOST
I've had this watch for a very long time.
Dom RevereHOST
It's one of those watches that I don't wear very often because, frankly, it's so good it gets boring.
Dom RevereHOST
And maybe, you know, tie that into the Pliny the Elder we were just talking about, where something just gets...
Dom RevereHOST
It's so good and so... how can I say this? It's so good and so universally adopted that it becomes the boring choice.
Dom RevereHOST
And you kind of start rolling your eyes when you start hearing about, oh, I've got a Porsche 911, or oh, I've got a Rolex Submariner, or oh, I'm drinking a beer in IPA.
Dom RevereHOST
But there's a reason why these watches, these cars, in my mind, get to that point.
John DavidsHOST
Do it yourself.
John DavidsHOST
Let's start off with the story of the Submariner.
John DavidsHOST
So in 1953, Rolex launches this new model, and it's not a fashion piece.
John DavidsHOST
It's really a tool.
John DavidsHOST
So that's the product.
John DavidsHOST
And then 10 years later, in 1962, something happens that will take it to a whole new level.
John DavidsHOST
James Bond wears a Submariner in the movie Doctor No.
John DavidsHOST
Everything changes.
speaker_2UNKNOWN
So
Masaharu WadaGUEST
I started doing some research and my first watch was Rolex Submariner Date.
Masaharu WadaGUEST
Yep.
Masaharu WadaGUEST
Great first watch.
35 MINS LATER
Masaharu WadaGUEST
Yeah.
Masaharu WadaGUEST
I was collecting all the iconic watches like a Lange & Söhne, a Lange 1.
Masaharu WadaGUEST
First of all, I started with a Rolex Submariner.
Masaharu WadaGUEST
And I have Audemars Piguet Royal Oak, all those iconic
Asher RapkinHOST
you did?
Gabe ReillyHOST
How many people have reached out to us in our lifetime saying, hey, I'm getting married in a couple of months and my husband has always wanted a Rolex and I want to buy him a Rolex Submariner.
Gabe ReillyHOST
And then you have to explain to them all of the mishigas around getting a Rolex Submariner.
Gabe ReillyHOST
Sure.
Gabe ReillyHOST
And that has driven the desirability of Rolex and hence the secondary and the resale value of Rolex.
Roman SharfHOST
It's as liquid as it gets.
Roman SharfHOST
Your Submariners, your GMTs, right? Every single watch that's in your case, and I'm going to get through the rest of them, by the way, every single watch in your case has a liquidity level of zero because the market for your watches is this big.
Roman SharfHOST
So as a watch connoisseur, as a watch lover, I will take this case over any Rolex that's sitting downstairs.
Roman SharfHOST
But as a watch dealer, I will take a Rolex... over any one of these pieces because of the so the question becomes what is the real value the real value is what we're willing to pay for it but you take that with a grain of salt because you have to understand that we put a value on a watch based on the fact of a service cost because everything is serviced We look at liquidity level, how fast will I sell it? It's a really simple formula, return on investment over time.
Roman PavlyuchenkoGUEST
That's impossible because the first thing they're going to tell you is, well, sir or ma'am, you need to have a purchasing record with us.
Roman PavlyuchenkoGUEST
So before we can sell you a Rolex Submariner in rose gold, maybe you need to buy 10 or 20 other Rolexes.
Roman PavlyuchenkoGUEST
You can start at like $5,000 or $10,000 and then kind of gradually work your way up to the Submariner that you want.
Roman PavlyuchenkoGUEST
Oh, by the way, there's a 10-year wait list.
David EllisHOST
And yet, it doesn't stop people who have the ability to do so from wanting to buy those goods.
Roman PavlyuchenkoGUEST
Oh, yeah.
Roman PavlyuchenkoGUEST
For the average clientele of the Birkin bags and Rolex Submariners, this is kind of like a game.
Roman PavlyuchenkoGUEST
You know, it's just a fun activity that you kind of engage with from time to time.
Brent Sonnek-SchmelzHOST
You look at everybody's wrist.
Brent Sonnek-SchmelzHOST
And on 90% of the men, you'll see a Rolex Submariner.
Brent Sonnek-SchmelzHOST
And on 90% of the women, you'll see a Cartier love bracelet, right? Like, you're just going to see it.
Brent Sonnek-SchmelzHOST
Mm-hmm.
Patrick BoyleHOST
To give you an idea of how much production has grown over the years, Rolex, who has never previously published production numbers, recently released the official Submariner book.
Patrick BoyleHOST
The book only gives production numbers on the diving watches, but if we look at the black bezel stainless steel Submariners, in the 1950s and 60s they sold around 10,000 units per year.
Patrick BoyleHOST
They doubled production to around 20,000 a year in the 1970s.
Patrick BoyleHOST
From the 1980s through to the 2010s, they sold 35,000 units per year on average.
Nacho CondeHOST
That's, I mean, sometimes these books can be quite expensive.
Nacho CondeHOST
Um, and, uh, yeah, it's, uh, but it's a beautiful, beautiful book and yeah, definitely, uh, definitely one that, uh, if, if you're passionate about the brand, I mean, there's so many about so many different, uh, watch brands or even specific, uh, models of watches and things like this that, that, you know, like Speedmasters or Submariners, or there's a, there's a Datejust book by, uh, by Rolex as well.
Nacho CondeHOST
I think that they made fairly recently.
Nacho CondeHOST
Our friend Thomas from VPC also wrote his own book about the Datejust.
TonyHOST
Adam, before we hopped on, you were asking me about New York watch time.
TonyHOST
And it was kind of confirmation in my eyes that at least this event in particular, indies are very much the flavor du jour in the way Rolex Submariners were 10 years ago, like Chris was talking about and the steel sports watches of the COVID run up.
TonyHOST
But as a dealer, I wanted to ask you sort of what you're seeing from your side.
TonyHOST
I think one of the things people question is, if there's a depth of market there or not.
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