Rodney Habib

So this is not a term that I have coined.

I think maybe Dr. Karen Becker and Rodney Habib might have coined it.

One of the things that I've started talking to people about, because I've noticed it, I think it's, it's an opportunity.

I don't wanna call it a problem, it's an opportunity.

You know, you start to hear in the human space how important nutrition is, and that just starts to make you think about the pet food.

And I've talked about this many times, but there was basically a moment where I was feeding Purina Pro Plan, and I came across a podcast with Steve Gundry, Karen Becker, and Rodney Habib.

And in this podcast, I basically heard that the advice I was taking from my veterinarian was slowly killing my dog, and that was hard to grapple with.

It, it was, it was a weird polarization of having a personal vet that you trust, and then just like you said, having this really flashy video that's saying a lot of things that logically make sense, especially if you're a pet parent without a science background, you know? And it was at that moment that we changed everything.

They see a Dr. Judy video, and she said the same thing that that chick in the pet store said.

Then they see a Sherry video, then they see a Dr. Connor Brady, then they see a Rodney Habib, and they start seeing it from different area, and they're like, "Wow, Carly wasn't just, like, smoking ganja over there when she told me."

[laughs]

Like, th- other people are saying this too.