Robert Six

So airlines are doing what they can to keep these costs low so that we can maintain these healthy load factors and make a profit.

The CEO of Airlines for America, Chris Hinunu, expec- expects price increases to stabilize, saying prices have increased 20%, but he, quote, "Doesn't think it's going to go up anymore," unquote.

He told News Nation, "I don't think you're going to see prices go up significantly.

I think they're going to kind of stabilize for a while because we're not getting out of this Iran thing anytime soon, unfortunately, and it's a bigger issue for places like Asia and Europe."

Andrew Nocella, chief commercial officer at United, said during an earnings call, "We observed minimal to no negative impact on demand from higher price points, a trend we see continuing." He also says he expects unit revenue increases for the rest of 2026 to exceed second quarter increases.

That, that's big because usually the third and fourth quarter are not as healthy, and he's saying the increases should be better than the second quarter.

Echoing his sentiment, Southwest CEO Bob Jordan told m- CNBC, "Despite high fuel and high prices, we're seeing really strong demand." According to CNBC, the average Southwest one-way fare was $225.61 in the second quarter, up from $186.65 during the same period 2025, so a c- very clear increase.

I'll be curious to see what this graph looks like in a year because we've talked about the, um, the increase in ticket prices was about 20% in the second quarter after everyone reported.