Robert Rodale

And so this word regenerative is a really good example.

It's, you know, I walked the fields of Rodale with Bob Rodale, who coined the term regenerative in 1977.

And I know what he intended, which was that it meant, you know, organic can't just rely on being absence of pesticides.

We had to stand for more, for farmer pay price and animal health and soil carbon.

You know, it's all the same different ways of looking at it, describing in different traditions and so forth.

Uh, I mean, regeneration came out of Bob's stuff, you know, at Rodale very recently.

You know, brilliant.

He was a great guy, uh, Bob Rodale.

But, you know, and organic goes way back, you know, and, uh, in traditional cultures and, and Asian cultures.

So, uh, either way, it, it has the same intention.