Risk communication

And the two publications we're gonna be talking about today, uh, are, are focused on the risk information seeking and processing model in two different contexts.

One, CRISPR in general in the food system in North Carolina, which was just published in Crisis and Risk Communication.

And the second, uh, a national study looking at consumers' processing of information related to CRISPR-edited pork on the legs of the approval of the PRRS-resistant pig.

So we know that CRISPR is one of the lean-leading gene editing technologies within the food system.