RingLead, Inc.

But loved Salesforce, loved CRM and saw that that market was really exploding and they were building a great community around their partners.

So we went to look for businesses to acquire in that space and found a company called Ringlead, which at the time was a deduplication and duplicate prevention technology for Salesforce.

long story from there i mean i i had some of the best operators in the world basically educating me in my discovery calls and in my sales calls and customer success and so lucky enough to just kind of be educated by that rev ops slash data science persona for now close to two decades

Okay.

Maybe it's a strategic acquisition.

Your goal is to get new customers or new revenue through the acquisition.

So the first thing that I would look at is like, okay, how many accounts do they have in their system? How many contacts do they have in their system? And one of the things I'll tell you right now is that at Ringlead, we probably worked with 10,000 Salesforce orgs from very small, high growth companies to enterprises that had thousands of users.

One thing that I could tell you about the companies that were doing the most revenue, the fastest, and this could be like a company that started two years ago and they're just crushing it.