Right Media

Um, yeah, actually, the SSP came before the ad exchange.

Uh, I was working at a little ad network called Right Media, and we had a competitor that would tell publishers they were getting a $5 CPM.

And we were like...

I mean, back then, the average CPM was probably 25 cents or something.

So basically coming full circle, my passion is making advertising more efficient, and it's frustrating that programmatic isn't solved 20 years later.

I mean, it's been almost 20 years.

And the fact that we're still learning some of these hacks that aren't about the h- the heart of media buying, which is finding the right media for the right audience for the right creative.

We're talking about things like auction theory and SPO and intermediaries and all these acronyms, 'cause I- you don't even pronounce acronyms that way.

Welcome to Fun Reboot, the show for database marketers.

In 2000, Google launched a self-serve ad platform, and it was later joined by display exchanges like DoubleClick and Right Media.

For a while, they displayed image ads, but faster broadband internet allowed them to serve video.

And by the end of the decade, there was an ad-serving standard set.

And that's what Meteor Ocean AI Ventures is solving for.

Bill, people know you from your leadership at MediaOcean, your like exec roles at Right Media and then Yahoo.

A lot of people might not realize that you for probably 15 years have been one of the most prolific angels in ad tech.

How much are you going to be bringing some of like your investing experience and acumen into this? And like, how does it all work and fit together within MediaOcean?