Can we dive in a bit there?

Yeah, so there's a few things going on here.

One is we have been running these types of campaigns for about 14 months at this point.

And when we started, our cost per lead was closer to $150 per lead.

And with our continual optimization and split testing, we've driven it down consistently to about $70 to $80 per lead.

So working with somebody who's already got that data and the conversion tracking set up and all that, You really get more bang for your buck and then plus the support that we offer to our partners.

But the real thing is it doesn't necessarily shorten the time that it takes them to profit, but it really removes a ton of the risk involved with getting started with a new channel like that.

that

Maybe you can start by explaining how it works, and then we can talk about how you got there.

One thing that I learned even before getting into land, I had done some Facebook marketing for inbound leads on houses, and I did the same thing for that tech product that I mentioned briefly.

So I knew some of the basics when it came to running an ad funnel, and one of the key things is the conversion tracking.

So when do you tell the ad platform that that was a good lead or when don't you? So if you are just getting into ads and you wanna just set it up and you're not overly confident yet, you probably just wanna set up their recommended conversion tracking on the page that people land on when they engage with your ad.

And just keep it simple.

Tell Google or Facebook whenever that type of person who at least clicked on the ad lands on your page.

But if you wanna get a little bit deeper with it, what you can actually do is start to use, you know, systems and technology to guide people down different paths based on the answers that they give you, for example, on the first form of a website.

I think I know why, but what are your reasons why?