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Rick Sanchez

Rick Sanchez

Managing Principal and CEO of Robyn Consulting Group, a fractional CFO firm serving tech and SaaS companies.

Aug 4, 2026

14:14
What else is kind of special about a SaaS or a tech company that would need a CFO that knows the sector?
14:22
I'll probably get killed for this, for saying it, but the main idea for me is, again, focusing on revenues, and that is a depiction that I wanna elaborate to, those core levers that move revenue, show more growth, always substantiate better and bigger multiples at the end of the day.
14:39
I think what makes a SaaS company truly special is, one, it's the founders.
14:45
I mentioned earlier they're all product geniuses, they're all incredibly intuitive, incredibly great developers, super smart.
14:52
I would say it's the ability to not have to worry about profit.
14:57
And what I mean by that is I'm judicious in obviously my cash flow forecasting, and very particular about how I control cash, because I think it can go into a couple of different buckets.
15:08
So if you're getting cash flow, and it's ideally every single month, hopefully, the goal is where am I putting it? Am I distributing it to stakeholders and board members? Am I, two, paying down debts, which some SaaS companies have.

17 MINS LATER

32:32
18 months, two years' time, what do you think is gonna be going on in your business, your marketplace?

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