... how do, how do we push back on that to get more of a distinctive voice when AI is our helper for this stuff, and how does this impact the whole GEO aspect?

Yeah.

So I mean, the, the long and short of it is the con- the, the economics of content, totally different.

Totally changed, right? And we're all sort of in that game where we're thinking, "Oh, well, Gary Vee tells me I need to do all of this content.

I gotta constantly be producing stuff, and now I have these tools that can produce 100 articles before lunch.

This is awesome.

I don't need to even think about anything anymore." The problem is, is if everyone's using the same robot to produce their thoughts, it's one thought, right? It's just literally the same thing coming out there.

[laughs]

forward them at the right moment because I feel it can be hard to know like how to target someone like for example at our company we do like a lot of outbound do a lot of volume to negate the luck factor of appearing at the right time but you guys have a more strategic approach to being able to do that yeah

So I had coffee with a friend of mine the other day and and we're friends outside of work stuff.

And he runs a company where he does flight schools and private flights and private jet stuff.

And he was lamenting to me the other day.

He's like, I'm spending all this money on Google.

I'm spending all this money on social media and I'm trying to get my brand out there.

And he said it was so funny, Zach.

If that makes sense.