Richard Hammond

There are so many channels now to promote your brand, whether through print, digital, social media, blogs or even podcasts like this one.

But how does someone in travel PR know the best outlet for their brand or client? And how do you ensure you reach the right market through the media outlet? To help us answer some of these burning questions, today I'm joined by Richard Hammond, publisher of Green Traveller and co-host of It's a Journey, a sustainable travel podcast.

Hello, Richard.

Hi, Howard.

And you're now working out how to say dugongidae in public.

So that's it for this episode of Embargo.

Thank you very much to our panellists, Richard Hammond, Maria Pieri and Carmen Roberts for joining us today.

If you're listening to this and you like this podcast, then please do leave us a review and subscribe to it.