Richard C. Atkinson

And different people have taken on that task in different ways.

You know, Dick Atkinson comes in as president right after affirmative action is banned and really commits to an outreach with middle schools and high schools that has not been matched since, that goes away in the, you know, in the first recession in the 2000s.

But Because, I mean, there are all these fascinating statistics, like if you don't pass algebra by ninth grade, the chances you're ever going to pass algebra are, you know, very small.

And there are a lot of high schools where 80% of the Black and Latino students don't pass algebra.

But the regents at a very contentious, um, meeting and, and, and debate ban affirmative action in nineteen ninety-five.

In a way, just as Prop one eighty-seven has a real backlash in developing Latino political power and encouraging Latinos to become citizens so that they can vote and fight things like Prop one eighty-seven, in a way, the affirmative action ban also has a sort of a, a pushback in the sense that, um, Dick Atkinson, also from San Diego, had been a chancellor at San Diego and became president of the university shortly after the affirmative action ban went into effect.

He launched the single greatest outreach program that the university had done in order to try to work with middle schools and high schools and to try to help students understand and coach them and, and help their teachers understand how to prepare them for the university.

So there was this effort to increase access by working with students to get them to qualify by taking the requirements and, and having, you know, sufficient grade point averages.

And the height of that outreach program really comes after the university bans affirmative action.

Dick Atkinson, who was the president, Gray Davis was governor during part of that period, commit a lot of money to having the university form relationships with high schools and even with middle schools.

in order to, you know, make sure students get on the right track, take the courses that they need.

But as the economy crashes at various times, you know, that financial commitment evaporates.

Annoying? Yes, Proof that your short-term memory has hit its structural limit? Not quite, but it's a very good excuse to talk about one of psychology's best-known memory models.

Atkinson and Schifrin's multi-store model, published in 1968, describes memory as a system involving separate stores, a sensory register, a short-term store and a long-term store.

The key idea is that information moves through the system using processes such as attention and rehearsal.

The sensory register briefly holds incoming information from the senses.

Here's what we're covering today.

First, we'll explore the multi-store model of memory, the classic foundational theory by Atkinson and Shiffrin.

Then we'll look at the three types of long-term memory.

After that, we'll move on to Baddely and Hitch's working memory model.

And finally, we'll finish with a quick-fire recall quiz.

Ready? Let's go.

So let's start with the multi-store model of memory proposed by Atkinson and Shiffrin in nineteen sixty-eight.

This model suggests that memory is not one single thing.