And

I think some of that comes down to conditioning, I think, the mindset.

Because the thing that just popped into my mind when you said that then as well about I guess it's that why you're buying an IKEA table.

So what is it about? It might be the aesthetics of it.

It might be the brand, I don't know.

But working in one, and I've had the benefit of working in a lot of factories with a lot of experienced people, and they're generally slightly grumpy older men that you get these pearls of wisdom from.

And they'll just throw things out, and you'll think, what was that? It'll stick with you, but there was no relevance to it until you get older.

selling out soon

So give my audience a little taste of who you were before you started, where you started this game, and then we would definitely get into boutique hotels.

Yeah, so I grew up like most people.

My mom was an immigrant from Taiwan.

My dad, he grew up in Holland.

And so I grew up middle class.

I was taught from a young age to go to school, get good grades, go to college, and get a job.

And for the most part, that's what I did.

What's an example of a market that has the tightest? Is it New York City the tightest or San Diego? What's the tightest?