So just so they know who you are a little bit.

Well, thank you.

Um, you know, if you go back far enough, I studied marketing and international business and decided that's kind of one in my career.

I ended up being, uh, an exec VP at, uh, what I would call a high-tech ad agency.

And it turned into a branding firm.

We joined a partnership of agencies worldwide.

So I had partners in 21 countries.

Is there any really like questions we should be asking ourselves to ensure that whatever we feel our purpose is, is aligning with the vision and is aligning with the team and is aligning with that brand? Is there anything we should be asking ourselves during that reflection while we create this?

wow congrats

sitting i am one of the luckiest men in the world so people evolve you know you're not the same as you were 20 years ago brands evolved Right.

Technology changes.

The people they have working for them change the strategy of the new product.

You know, the products, the markets that are opening, but things evolve.

So it is a natural process.

It's expectable that any brand, including an individual, if they are the brand, you know, if we're talking about, you know, Juliette Ochoa.

so rich if someone is interested in working with you to define their brand can you walk me through the journey in your video that we watched earlier before i started recording you said they should email you directly and reach out to you directly can you walk me through the journey of working with your business to bring some brands to life