Revolve Group, Inc.

Fermi says she makes retailer exclusives, which is a great idea.

She makes one for Revolve.

That's a great way to be direct to consumer and also wholesale and not have your products necessarily compete with each other.

And don't get me wrong, it's great to be D2C because you are selling products to the consumer and therefore you have a greater profit margin.

But wholesale is also great for brands because it helps with distribution to different areas.

Maybe you you know, a company like Revolve might have better distribution set up than Remy herself.

They also may have more customers, right? May ship to more countries.

And it's kind of like when you're being put on that platform, you are also advertising as well as selling the product.

So I got this dress.

So I did an order from Revolve.

First of all, I did a manga.

I feel

I just mean like a normal or house of...

It could have just been...

It was Revolve and it was 350 quid and it looked like a high street dress.

Honestly, no, it's the way that the Revolve stuff comes in like a PLT parcel.

The whole goal is for styles to go from the runways to the rack as fast as possible.

So I'm talking about stores like Zara, Forever 21, H&M, and even online retailers like Revolve, Nasty Gal, and Shein.

Yeah, Shein.

We all thought it was Shein.

And JW Pay, they are on Amazon and they're also...

I think on Revolve.

And then speaking of Revolve, Revolve now has a sorority rush section.

And yes, people look at Revolve and are like, wow, Revolve is so expensive.

But there's also very affordable brands on Revolve as well.

So now that they do have a sorority rush section, you can kind of just like sort through it, see what works best for you.

But like a brand that I know is so common that I always look out on Revolve is Superdown.

Or they have really, really reasonable prices.

Okay, my DEO is honestly just like clothes shopping in general.

I feel like every time I open my closet, I have nothing to wear, okay? And every time I order something on Revolve, it always looks beautiful on the model.

You put it on me, it looks literally hideous.

It's too long on me.

Do you know what I mean? And it pisses me off.

Like, I don't want to serve.

Revolve is very, like, I got all of my tour outfits from Revolve because I ordered so many options that, like, I needed the free returns and the fast shipping.

I ordered brands from Revolve that I know are good brands.

So what happened is

literally, like, okay, well, first of all, it's Michael and Risa from Revolve are very great friends who have probably been on this show...

A hundred times.

One hundred times.

A lot of our listeners probably don't even understand what the president of a company as big as you guys are.

What does that mean? Like, what is the role? What are the responsibilities?

Well, for me, because the company is so big, we had to really figure out like there's never been a president at Revolve, but prior to that, there's also never been a chief brand officer at Revolve.

So a lot of the roles for me were like, they were new, so we're all just trying to figure it out.