RenderMan

Pixar has a lot of proprietary tools that like helps them make.

RenderMan.

Well, USD is an open source.

Presto.

By 1990, we sold off the computer hardware business to an image processing company We continued developing some computer software, particularly our rendering product for doing 3D

rendering called RenderMan.

RenderMan was Pixar's breakthrough and proprietary technology that created animations that were more lifelike, more natural, more nuanced, more three-dimensional than ever before.

While that was being developed, what else were you working on?

We had started doing TV commercial work in 1989 as a means of justifying our existence as an animation group.