And how do you actually help businesses to overcome that?

Yeah, so this is really important to me and it's one of the reasons I created my framework because for a lot of people, first of all, they have this belief that they need an epic story.

That is the one that they are going to share everywhere.

And they get overwhelmed because of that.

That's like one.

And I was there.

So I know the feeling when I started my business.

What's the first step they need to do?

Hello, hello.

This is Reme Mancera, and I'm taking over the Ordinary Business podcast today.

I am a personal brand story strategist, and I guide digital service providers and coaches to turn visibility into trust and connection.

I help them identify and articulate their story connectors, which are the relevant personal stories that make their business stand out and attract aligned clients.

At 40, I quit a job in a windowless office, and now I am lucky enough to be working remotely with virtual big windows open all over the world.

I have worked now, uh, with clients from 24 countries and counting.

So if they wanted to share a story, what do you think are the stories that help build that trust?

Hmm.

I feel like stories that are connected to why you decide to work with this group of people, what is like the connection with your audience.

In that story connector framework, I have 10 categories of different stories.

The first one is related to audience.

So your story connector related to audience.

Think about a moment in your life that is connected to audience.

Yeah.