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Relationship Fundraising

Book by Ken Burnett

Search complete. 3 mentions across 1 episode found for "Relationship Fundraising".

Oct 12, 2026

Matt MiddlerGUEST
12:15
I was reflecting on the fact that for me as a fundraiser, it was always relationships first.
Matt MiddlerGUEST
12:23
I remember reading early on in my career a book called Relationship Fundraising by Ken Burnett.
Matt MiddlerGUEST
12:31
He's a sort of a well-known name in the fundraising industry.
Matt MiddlerGUEST
12:34
And he wrote this book about relationship fundraising, which is all about give people a great experience and work on retaining people rather than getting new donors, then you'll have supporters for life, friends for life in your donor base.
Matt MiddlerGUEST
12:53
And the same applies to volunteers.
Matt MiddlerGUEST
12:55
And for me, it was always thinking about, you know, good quality fundraising, good quality relationships.

11 MINS LATER

Matt MiddlerGUEST
23:32
That to me feels like success.
Matt MiddlerGUEST
23:37
I think, yeah, it's got to be perseverance and just constantly trying to become more and more self-aware around what works for you, what doesn't work for you, working in your energy, building your working week around your body, your energy.

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