Regis McKenna

That's why Steve Jobs... uh in in 1976 when he just founded apple uh was had had the forethought uh even though he was just 21 years old start opening his doors with apple realized that over the long term if he was going to be successful he really needed to work with an advertising marketing guy And everyone thinks that Steve Jobs is the marketing genius behind Apple, but when he was 21, he certainly was not.

He hired a guy named Regis McKenna, who was an advertising guy and did marketing consulting on the side and worked with Regis for the first five or six years.

And that basically did all the groundwork and branding for Apple and helped Apple become the worldwide brand it is now.

They did the logo for Apple and did all the things that people don't realize that they assume that Steve Jobs did all this stuff.