What does insights mean and what is the role of insights in the transformation?

Yeah.

So my role when I initially came to New York Life was to work on the advisor and the client experience.

But there was still so much work to be done in terms of how the insights are generated and how we're getting the voice of our customer, both the advisor and the end customer, all the way through the chain in front of the decision makers and really making that part of how things are done here at New York Life.

So where I ended up is joining the marketing organization and taking my customer experience strategy team and molding it alongside and with the existing market research team.

And so now we've got this beautiful culmination of old and new together.

And it's really allowing us to tap into the traditional, original, like research and insights team that looks at brand and consumer, external marketplace, and bring in also now voice of the customer, voice of the agent advisor, and really make sure that all of those insights are translated into action and to get them in front of the right decision makers at the right time so that they can make the most impactful decisions.

So with all the noise, how do you prioritize what matters?