Red Ribbon Bakeshop Inc.

And my kind of first introduction to ube, like for a lot of Filipinos and children of the diaspora is, you know, through our families.

And I just always remember like ube, you know, kind of cake rolls from Red Ribbon Bakery and the like.

So that was just kind of like that kind of Swiss roll-like type of thing, that nice swirl, but it was purple because of the ube.

And it became, you know, it was like just kind of an everyday ingredient.