Red Bull Rampage

We have a phenomenal conversation coming for you over there.

We are doing a founder's story episode about Red Bull Rampage with Todd Barber, the creator and founder of Rampage.

This is the 25th anniversary of Rampage, and it is a hell of a story.

I think it's the most spectacular sporting event in the world.

[laughs]

So and I guess, like, how does that, how does that compare to, like, a Red Bull Rampage for you? Like, uh, like personal experience.

Oof, that's so different.

Yeah?

Cameras were put in my face from the time I came into slopestyle, always doing interviews after the run.

Mm.

And that helped me be comfortable on camera and be, uh, ha- like experience enjoyment being on camera, and then getting some opportunities with hosting and commentating for Red Bull Rampage.

Yeah.

So this is a little bit different today.

Uh, I would have the chance to head out to an event called Hangtime that is out on the Olympic Peninsula, and it is put on by Hannah Bergemann, who, uh, is one of the riders in the Red Bull Rampage.

She's a free rider, so sh- And she was also a big part of getting women into the Red Bull Rampage.

So she really advocated for that.

She was part of the precursor event to the Red Bull Rampage.

Um, she was invited all three years.

The first year she could not compete because she had an injury.

The second year, she got second place, and then, um, this year she'll be back and riding again.

Now, many of you know that Cam is an absolute legend of free ride mountain biking.

He is an announcer for Red Bull Rampage and Crankworx.

He lives and breathes bikes, is hilarious, and he is our new co-host of Reviewing the News on Bikes and Big Ideas.

So if you care about bike stuff and you haven't been tuning into Bikes and Big Ideas, well, now is the time.

Cam and I go way back, and I've been a fan of what he's been doing on and off the bike since I've known him.

He brings a rad new perspective to the show, from his experience announcing Red Bull Rampage, and announcing DH Racing, his freeride career, not to mention having ridden with so many of the top names in our sport.

And what a month we have to talk about for Cam's debut.

I mean, the UCI World Championships was just a couple of days ago, and given Cam has been riding with men's elite DH winner Jackson Goldstone since he was a wee grom, he's the perfect person to dissect Jackson's mind-blowing run.

There will be a day in between.

So I think probably a Friday, Sunday type of thing.

So that October 9th through the 11th weekend is where you can, you know, mark your calendar to watch Red Bull Rampage, which I'm always looking forward

to every year.

And also, I think in the bike industry, because so many of us who are involved are cyclists and are enthusiasts and are passionate, sometimes we're only marketing or merchandising to people people who are already cyclists, but people may come in your store who want to become cyclists.

They watched, you know, they caught part of the stage of Tour de Femme or, you know, saw Red Bull Rampage and they were something sparked and they're excited and they want to go ride a bike.

So they come in and they need not just the bike, but the whole, they need to be outfitted with all of the things because it's not just about, growing your basket size or selling more units per transaction.

It's really about outfitting people to have the experience that's in their head.