Red Bull Media House

And there was definitely – I say I learned a lot because it was probably the year after Heart of Flight came out that I started working at GoPro.

So, like, it was all that industry experience leading up to that, especially in action sports, you know, of, like – doing work for Red Bull Media House, working at Brain Farm and doing the film and all the other skate and snow films that I worked on too, they were about to build a new division within GoPros because they already had the internal content team that was doing all the launch reels and all the early social media stuff.

Um, I was friends and I was like getting product from Rick and Brad at GoPro even before I worked there.

And my buddy Brad, um, who was one of, one of the first, you know, employees, uh, Brad for Schmidt, shout out, um, hit me up and he'd always be like, Hey, you should come work for us.

And we always did these athlete summits, which were really early of doing like before influencers were like a big thing.

was you help these athletes and these reviewers and tech reviewers become their own content machine.

So, like, you could see it early with GoPro, and because GoPro and Red Bull worked very close together in terms of partnership of, like, all the GoPro content being on Red Bull Media House channels, and then Nick liking that model, too, is we had...

That's where the whole GoPro content... came about and and gopro winding up on you know its own channel on virgin on the on the flight so when you go on the flights you'd see all it was all gopro programming and that was the whole build-up too of like the separate division of like the media division of gopro and the the technology division which clashed heavily at points no way Cause you get, you get big, there's new voices and you have core people that come like athletes and content creators and filmmakers and photography artists and creative directors who are very much from our world of skate, snow, surf, moto, like all of that clashing with a company that's also now scaling with a board who goes, we have to, we're, we're going public.