Recurly, Inc.

Nearly 70% of membership site owners don't have a process in place past that.

And then Recurly showed a stat that was 62 or 63% of people who have, sorry, people who extend the win back campaign for passive cancellations to 30 days can recapture over 60% of those people whose credit card bounced.

So if you just rely on those three emails, you're losing, bringing back in nearly 60% of those people.

Think how much money that would cost you over a year by just extending that to 30 days.

So this is clearly a growth play.

It is, but it's also a response to competitors like Recurly and Chargebee.

They're moving upmarket into territories where they have to compete on features, not just ease of use.

Which means they might lose some of that magical simplicity.