Rebate

I'm the Chief Strategy Officer of Mando.

We are WPP's Loyalty Partnerships Promotions and Rewards Specialists and really excited to talk to you today about our research.

So I think we're probably best known for our two white paper series that we run.

So the first that we run that we ran, gosh, we've been running with YouGov since 2018, I think now, so a very long time, is the Understanding What the British Want from Loyalty and then Alternating with Promotions series of white papers.

And we started that.

because we really wanted to get a robust and true view of the British population, their attitudes to loyalty, their behaviours in loyalty and what really matters to them.