RealSelf

I think largely my practice is still word of mouth.

We do have patients come in 'cause of Google, 'cause of RealSelf, because of an Instagram post, and I think social media is great for information for patients to learn about what we do, and obviously it's, it's made a huge impact on the demand of what we do.

So our industry's gone from, you know, maybe a few hundred million dollars a year to billions and billions of dollars a year in-

Yeah

Um, I've been planning on doing that.

I've actually started a document so people know, but you can't trust RealSelf, and you can't trust, like, all these Google review pages either.

I think the best way of finding a surgeon is through people that you know.

Yeah.

I think so.

Yeah, but the people that you've been to ha- haven't been good.

That's what I'm saying 'cause I, I went off RealSelf or reviews online- Yeah ... which I shouldn't have.

Yeah.

She has worked alongside leading plastic surgery and derm practices before founding Muse Med Spa.

She is a RealSelf top injector, and I am just so excited to have you on the True to Form podcast finally, Sydney.

So with all that said, welcome to the show.

Thank you.

And everybody has this glamorous Instagram profile.

You go on RealSelf, and there are all these great reviews, so it becomes very difficult to tease out.

And you hear from people, mutual friends, mutual friends of mutual friends who've gone to so and so, and, and you kind of feel the vibe for that.

And myself, I went onto the California Medical Board, made sure that there were no negative findings of this surgeon that I was going to.

A lot of my initial consultation may be me talking about different treatments, but I'm also watching for cues.

Is my patient very aesthetic literate because they've been on Instagram, they've been on TikTok, they've been reading about this on RealSelf or Reddit, and they know a lot of the treatments I'm talking about? Or are they literally brand new walking in learning about things as I am telling them? Are they someone who's busy and working? Or are they someone who's retired and has a little more time potential flexibility for downtime? Are they someone who's going to need a lot of handholding, someone who has some anxiety around procedures? Or do they feel pretty comfortable, pretty ready to try, jump in with two feet.

I like to say that's really less about the treatment and more about the patient.

Oftentimes, if I see in a consultation my patient's eyes kind of glazing over, they're getting overwhelmed, I will tell them, look, tell me the thing that bothers you the most.